Being Fashion Smart: The Textiles Industry at Première Vision

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Ross Brennan, Louise Canning & Raymond McDowell

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  • Author Bio

    Dr Ross Brennan is a Professor of Industrial Marketing at the Hertfordshire Business School, University of Hertfordshire, UK. His research interests are in business-to-business (B2B) marketing strategy, macro marketing, cross-cultural marketing and marketing pedagogy. Ross Brennan’s research has been published in a wide range of academic journals including the European Journal of Marketing, Industrial Marketing Management, the Journal of Macromarketing, the Journal of Marketing Education, the Journal of Marketing Management, and the Journal of Business & Industrial Marketing. Dr Brennan is active within the UK Academy of Marketing and the International Marketing and Purchasing Group (IMP) research networks, and is a member of the editorial board at five international academic journals, including Industrial Marketing Management and the Journal of Business-to-Business Marketing. Having formerly worked in B2B marketing and strategic management roles with BT plc, Dr Brennan’s professional interest in B2B relationships was further developed through a PhD investigating inter-firm buyer–seller relationships undertaken at the former University of Manchester Institute of Science and Technology. His most recently published research addresses the implications of social media for B2B relationships.

    Dr Louise Canning held international sales and marketing posts in the steel and engineering industries before moving into higher education as an Economic and Social Research Council teaching fellow at the University of the West of England, Bristol, UK and completing her doctoral investigation of environmental adaptation in buyer–supplier relationships. Louise’s continued interest in sustainability and the interface between business and consumer markets has most recently included the examination of human disposition. Besides sustainability, Louise’s other research interests include business market communication and small business development, her work having been published in leading journals such as the European Journal of Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Management, and Journal of Services Marketing. Louise is an active member of the IMP research group and regular reviewer for various publications, including Industrial Marketing Management. Louise was appointed Associate Professor at Kedge Business School, France in September 2013 having previously worked at the University of Birmingham, UK.

    Ray McDowell is the Head of Department for Business and Management at the University of the West of England, Bristol, UK. The Department numbers about 100 permanent staff across the range of management disciplines and means that Ray is managing B2B relationships pretty much every day of the week. This comes as no surprise to him; all business is about managing relationships and he learnt that very early in his professional life. That professional life began in the private sector and before pursuing an academic career he occupied positions at GEC-Marconi leading the company’s involvement in a collection of international research collaborations. Those professional experiences fostered a particular interest in B2B marketing and relationships in particular that he has pursued ever since, and which were magnified ten-fold as a consequence of his involvement with the work of the IMP research group.

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