Beer’s Mega Merger: Views and Perspectives

Beer’s Mega Merger: Views and Perspectives

  • Case
  • Teaching Notes
Abstract

The case gives an overview of the largest beer acquisition and the fourth largest acquisition ever by chronicling the agreement of Anheuser-Busch InBev (AB InBev) to buy SABMiller in late 2015. The rationale by the chief executive officer of AB InBev is juxtaposed against craft brew drinkers, brewers and wholesalers primarily in the US who worry the buyout may prove anti-competitive. The ramifications of the acquisition for the US and global markets are presented.

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