Balancing Heritage and Tourism in Tripoli (Lebanon)

Cases

Marina Apaydin, Rami Baassiri & Karim Ahmad

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  • Author Bio

    Marina Apaydin is an Assistant Professor of strategic management at the American University in Beirut and Director of the Middle East and North Africa Regional Case Initiative. Dr Apaydin holds a PhD degree in strategic management and innovation from the Western University (Canada), an MBA in Finance and International Business and an MA in Islamic Studies, both from the University of California at Los Angeles (UCLA), and an MS in Unmanned Aerial Vehicles (UAV) from the Leningrad Electrical Engineering University (LETI). Before moving to academia, Dr Apaydin held a position as the Deputy Director for Management at UNESCO's World Heritage Center in Paris, France. Dr Apaydin has more than 20 years of professional experience in finance, business consulting, and marketing in several industries across Europe, the Middle East, and the United States. She also taught strategic management, innovation, international business, ethics, and business communications and delivered workshops on case writing, teaching, and learning to professors and students at several universities in Canada, Turkey, China, Egypt, and Lebanon. She has published impact-factor academic and practitioner articles on this subject. Dr Apaydin works and teaches in English, French, Italian, Russian, and Arabic.

    Rami Baassiri is a graduate of the American University of Beirut with a dual degree in Business Administration and Economics. He was the President of the largest student society in the business school. He is currently working at Uber (Dubai).

    Karim Ahmad is a graduate of the American University of Beirut with a dual degree in Computer and Communications Engineering and Business Administration. He was a member of the student government and the President of the AUB Consulting Club. He currently is working at Strategy& (formerly known as Booz & Co.), one of the top consulting firms worldwide.

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