Awesome Bits Games: Managing a Controversial Pricing Scheme

Awesome Bits Games: Managing a Controversial Pricing Scheme

  • Case
  • Teaching Notes
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Abstract

Jan Flenderson, marketing manager at Awesome Bits Games, was very concerned about the negative reaction to the latest company crowdfunding campaign. Though the numbers were good, and the project was on track to earn as much or more than previous projects, the tone and number of the online comments were more strongly negative than in the past. These comments were largely in reaction to a relatively high-priced add-on to the game being sold, called “the Swarm,” and the pricing scheme that Flenderson had developed for it. Flenderson was having second thoughts about this pricing scheme and had come up with some alternatives for what could be done at this time, four hours into the campaign. She arranged an emergency meeting with the CEO, CFO, and ...

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