Assessing the Opportunity

Assessing the Opportunity

  • Case
Abstract

This case study demonstrates that, in practice, entrepreneurial ventures can be more successful than at first anticipated, as with Isaac Larian's Bratz dolls outselling the perennially popular Barbie in the USA.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles