Asia Pacific Breweries: Achieving Growth Through Regionalization

Asia Pacific Breweries: Achieving Growth Through Regionalization

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Abstract

In February 2009, Singapore-based Asia Pacific Breweries (APB) was at a critical juncture in the development of its regionalization strategy. Its extensive network of breweries in the Asia Pacific region had significantly boosted its revenues, profits, as well the reputation of its key brands, especially Tiger. More importantly, the company had established a strong presence in rapidly growing markets such as Vietnam, Cambodia, and the Hainan province of China, thus enhancing the company’s growth prospects. Despite repeated attempts at reorganization, profitability in China had remained elusive, however! APB’s management was wondering if changes in its portfolio and resource allocation might further improve overall performance.

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