ARM Holding Plc: Ecosystem Advantage

ARM Holding Plc: Ecosystem Advantage

  • Case
  • Supplementary Resources
Abstract

This case explores how ARM has nurtured the creation of a business ecosystem comprising a large network of different types of partners to develop competitive advantage in the semiconductor industry between 1990 and 2009 and become a leading global player whose IP lies at the core of 95% of mobile phones produced in the world. The case enables students to compare and contrast this ecosystem strategy with the alternative, vertically integrated business model adopted by Intel. It allows discussion of what a nodal player can do to promote and manage the dynamic growth of a global partner ecosystem as a new type of organisational form that can enhance its own competitive advantage and magnify limited resources, while also maintaining a win-win relationship with its partners.

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