Ambush by Dre: The National Football League and the Challenges Arising From Conflicting Sponsorship Strategies


Michael L. Naraine, Benoît Séguin & Eric MacIntosh

  • Citations
  • Add to My List
  • Text Size

  • Case
  • lockedTeaching Notes
  • Author(s)
  • Looks like you do not have access to this content.


    Don’t know how to login?

    Click here for free trial login.

  • You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.

  • Author Bio

    Michael L. Naraine, Benoît Séguin, and Eric MacIntosh are with the Faculty of Health Sciences, University of Ottawa, Ottawa, Ontario, Canada.

Back to Top

Copy and paste the following HTML into your website