Ambush by Dre: The National Football League and the Challenges Arising From Conflicting Sponsorship Strategies
- Online Pub. Date: January 02, 2018
- Original Pub. Date: 2015
- Subject: Entertainment & Sports Marketing, Sports Management
- Level: Intermediate
- Type: Indirect case
- Length: 5827 words
- Copyright: © 2015 Human Kinetics, Inc.
Contains supplementary material
- Region Northern America Country United States of America
- Industry Sports activities and amusement and recreation activities
Originally Published in:
2015). Ambush by Dre: The National Football League and the challenges arising from conflicting Sponsorship Strategies. Case Studies in Sport Management, 4(1), 147–154., , & (
- Publisher: Human Kinetics, Inc.
- DOI: http://dx.doi.org/10.1123/cssm.2015-0018
- Online ISBN: 9781526432797