“Allez Wiggo”: A Case Study on the Reactions of the British Print Media to Bradley Wiggins’s Victory in the Tour de France

Abstract

On July 22, 2012, Bradley Wiggins became the first-ever British cyclist to win the Tour de France. This article examines how the events surrounding Wiggins’s win were reported in the British (London-based) print media the day after his victory. Thematic coding revealed 2 specific themes: “Arise Sir Bradley Le Gentleman” and “Wiggo the Mod.”

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