Allbirds: Sustainable Innovation Disrupting the Casual Shoe Industry

Allbirds: Sustainable Innovation Disrupting the Casual Shoe Industry

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

Allbirds is an exciting new company that is disrupting the footwear industry—an industry known for its unsustainable environmental and production practices. This case examines the start-up motivations of the founders and the product innovations they have developed within the casual shoe category since its inception in 2016. In 2019, Allbirds had four different shoe styles, plus a flip-flop, made from three sustainable, innovative materials: merino wool, eucalyptus fibre, and sugar cane. What are they going to come up with next?

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