ALDI – A Case of Rigorous Employee Control?

Abstract

Despite its economic success, ALDI has always been criticised for how the company treats its employees. In 2012, criticism reached a new peak in Germany, triggered by a book of a former ALDI manager. His detailed description of the working conditions in ALDI South sparked a widespread interest in the media. Drawing on the book and other published sources, this case incident details some of the working conditions and management practices at ALDI. The text sheds particular light on practices and techniques to control ALDI employees, both in the shops and middle management. On the one hand, it paints a picture of ALDI's determined strive towards keeping costs low and employee performance high, hence, being able to offer low-priced products to its customers. On the other hand, however, the various examples from this case illuminate how ALDI regulates employee behaviour. Some may argue that these arrangements form a rather rigorous control regime.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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