- Teaching Notes
- Supplementary Resources
Agarwal Packers and Movers Limited (APML) is a leading logistics and solution provider for household goods relocation who in past was facing problems due to increasing number of customer complaints and claims and increasing packaging costs. An apparent solution to these problems was increasing freight cost. However, APML decided not to choose this easy way, as it was in contrast to the company’s philosophy to provide superior services at lowest prices. Mr. Ramesh Agarwal, Chairman cum Managing Worker of APML and his entire team was committed to overcome these problems keeping in line with the company’s core values.
Hence, solutions were offered by modifying the processes and innovating the services in such a way that it resulted in customer’s delight. This was because the prices were ...