Aeris: The Mission to Clean Beijing’s Air

Aeris: The Mission to Clean Beijing’s Air

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

The case follows three Swiss entrepreneurs who set up Aeris, a manufacturer of air purifiers in Beijing to combat the air pollution. The case explains the challengers the entrepreneurs faced entering the Chinese market and asks the students to consider if the company should focus on its core market in China or expand and begin selling air purifiers in North America and Europe.

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