- Teaching Notes
- Supplementary Resources
The case describes the predicament of Aditya Kumar, Vice President of Marketing at Green-Living India Technologies Private Limited (GLIT), an organisation working in the area of design and marketing of waste management and recycling solutions for the industry. Kumar, who has had an excellent academic background and a fast track promotion after seven months of joining the company, is harshly criticised by his boss Rajiv Nanda, Chief Marketing Officer during the annual performance appraisal. Kumar and Nanda have different personalities and work styles. Kumar does not approve of some of Nanda’s initiatives and also raises objections to his revenue projections which he feels are overstated. Kumar has succeeded in his previous role but has failed to adapt his work style and establish an effective relationship with his new boss. There is a possibility that he might lose his job.