Accelerating Corporate Transformation in Emerging Markets: The Case of FirstBank

Accelerating Corporate Transformation in Emerging Markets: The Case of FirstBank

  • Case
Abstract

The aim of this article is to investigate how an established firm in a dynamic market was able to successfully execute a corporate renewal programme in a hypercompetitive business environment. The study seeks to understand how market incumbents can transform themselves and outcompete younger, seemingly more entrepreneurial players.

A longitudinal case study approach was used, following the extensive data collection in several periods between 2005 and 2013. Within this period, over 10 company visits were done to gain a firsthand knowledge of the transformation programme and to interview several senior executives and other stakeholders across the firm. In addition, relevant information from archival data and reports was collected during this period. Accelerated transformation requires taking calculated risks, redesigning the organization to align with the market, and ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles