ACC Limited: Project 30-30

ACC Limited: Project 30-30

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

ACC limited had set itself a challenging target of producing and selling 30 million tonnes of concrete in 2011. The problem however, was that those 30 million tonnes of concrete needed to be transported putting a huge strain on logistics. The focus of the case is on analysing the supply chain in an integrated manner, considering the options of ACC to increase their market presence.

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