A.1. Steak Sauce: Lawry’s Defense

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Tim Calkins

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  • Author Bio

    Tim Calkins helps people build strong and profitable brands. He is a Clinical Professor of Marketing at Northwestern University Kellogg School of Management where he teaches courses including Marketing Strategy and Biomedical Marketing in the full-time, part-time and international executive MBA programs. He is co-academic director of the Kellogg on Branding executive education program.

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