Everyday experiences can present major marketing opportunities. This case study provides an overview of the marketing possibilities that emerge from international cultural differences in sleep habits and patterns. The Japanese market is of particular interest, due to a unique type of bed comprised of a number of elements, each designed for optimum sleep quality.
A Good Night's Sleep
- Author: , &
- Publisher:SAGE Publications, Inc.
- Publication year:2012
- Online pub date:
- Discipline: International Marketing
- Length:758 words
Region:Eastern AsiaCountry:JapanIndustry:Manufacture of furnitureOrganization Size:Originally Published In:2012). A Good Night's Sleep. In International marketing (pp. 227– 228). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354., , & (Type:Online ISBN:9781506322896Copyright: © SAGE Publications, Inc. 2013