A Comparative Study of Hotel Brand Building in the U.S.A. and China

A Comparative Study of Hotel Brand Building in the U.S.A. and China

  • Case
  • Teaching Notes
Abstract

China, the world’s most populous country, with its booming economy, has become an appetizing market for worldwide hoteliers. As the Chinese hotel industry has increased, Chinese hotel groups have accelerated the pace of expansion to match international competitors. The focus of this case is to examine the hotel brand building strategy and practices of the U.S. and Chinese hotel group using Marriott International based in the U.S.A. and BTG Hotels Group of China as representative hotel companies from each country.

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