A Bittersweet Swiss Venture Into China: Suteria’s Chocolate Mission

A Bittersweet Swiss Venture Into China: Suteria’s Chocolate Mission

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

The case centres on a Swiss chocolate and confectionary manufacturer, Suteria’s decision to enter the Chinese market in the city of Harbin in Heilongjiang province. However after two years Suteria is still struggling to meet sales targets at its Chinese retail point and the CEO must decide if Suteria should pull out of China or not.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles