A Beautiful Misunderstanding – 7c Kitchen

A Beautiful Misunderstanding – 7c Kitchen

  • Case
  • Teaching Notes
Abstract

The case discusses the status and treatment of food loss and waste in Taiwan. It highlights the founding and operational details of 7C Kitchen, an organization that collects inglorious fruits and vegetables (ugly F&V) from the local market and prepares them into simple meals and ready-to-eat packages for sale to consumers. The operation of 7C Kitchen, adds value to ugly F&V which would otherwise be discarded, thereby reducing food waste. However, in the course of operation, 7C Kitchen encountered issues of pricing and customer acceptance of ugly F&V, both of which are raised for discussion.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles