Business & Management

  • Sponsorship Development

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    Sponsorship Development

    Abstract

    Professor Lisa Delpy Neirotti describes a step-by-step approach to securing corporate partnerships. She explains the perspectives of both the recipient and the corporation, with a focus on developing a mutually beneficial relationship.

  • International Marketing & the Notting Hill Carnival

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    International Marketing & the Notting Hill Carnival

    Abstract

    Dr. Nicole Ferdinand discusses topics surrounding the Notting Hill Carnival. She explains the many issues involved in running a large carnival, including community relations, import/exports, and international marketing.

  • Small Business Management: Posh Totty Jewelry

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    Small Business Management: Posh Totty Jewelry

    Abstract

    Sarah Brannigan is the manager of the jewelry workshop at Posh Totty Designs. Management of a small to medium-sized enterprise requires the ability to manage personnel, manage space, track retail and online sales and orders, use computers and computer spreadsheets, forecast future sales and required supplies, and negotiate with suppliers.

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