SAGE Business Cases: Information for Students

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How to prepare for the real-world of business

Being agile and innovative is necessary for a global business world moving at lighting speed. SAGE Business Cases fosters the needed skills and strategy for success beyond the ivory tower. Our library model ensures unlimited access to our case collection, cutting your direct costs while building your future impact. 

We know cases are fundamental to many business courses. It’s time to discover all the ways SAGE Business Cases can be used beyond the classroom to prepare you for success and fulfilment in your future career.


 Choose your sector and size

Torn between going corporate or nonprofit? Joining a large or small company? Read cases that illustrate the difference in operations and culture.

Public administration: A Day in the Life of a District Magistrate

Large non-profit: Change at the Girl Scouts of America

Small non-profit: Deborah Cullinan and Yerba Buena Center for the Arts

Franchising: Krispy Kreme: The Franchisor That Went Stale

Social enterprise: Reel Gardening: Making a Profit to Fight Poverty

Large for-profit company: Unilever’s Mission for Vitality


 Explore industries

Tech, Hospitality, Music, Healthcare--we’ve got it all. Discover inside workings of different industries to find your passion.

Hospitality: Better Collections: Trays, A3s and Inquiry at the Vineyard Hotel

Health Care: A Strategy for Clarinda Regional Health Center

Retail Trade: The Glenridge Retail Development

Agriculture: Nevado Roses and the Ecuadorian Rose Industry

Finance: A Tale of Two Hedge Funds: Magnetar and Peloton

Real Estate: The Right of Acquisition: Options in Commercial Real Estate

Sport: A Case Study of Major League Soccer: Upcoming League Expansion

Technology: Uber South Africa and Digital Disruption: Innovating for Micro-Entrepreneurs in an Emerging Market


 Get hired

But first, clean up your social media. Welcome to the World of 21st-Century HRM


 Be your own boss

Research the path to success. Prepare to start your own business by analyzing examples of failures and successes.

The Business Tycoon, Robert Aston: The Rise and Fall of a Family Empire

Study Smart Tutors: A Case of Entrepreneurial Dilemmas and Opportunities to Break Through Unique Growth Barriers

International Entrepreneurship: Case of Happiest Minds

KoldKraft Pakistan: An Entrepreneurial Journey


 Manage others

Learn how to inspire colleagues, build strong teams, and create a comfortable and compliant working environment.

The Ambiguity of Leadership: A Case of Leadership or Anti-Leadership?

Brian Bruce – New Century Leader

Age Discrimination in the Workplace: Learning from Google’s Experience


 Become a CEO

Want to run a business but don’t want to take on the risk of starting one from scratch? Learn how past MBA students secured search funds to become a CEO straight out college.

Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

Kalil Diaz: A DR-based Search Firm Considers its First Acquisition


 Work for the man (and/or woman)

Applying to a big multi-national company and not sure where to start? We have cases on many of the top 100 global brands to help you get an insight into their history and crush that interview.

Strategic Leadership and Innovation at Apple Inc.

A New Approach to China: Google and Censorship in the Chinese Market

Coca-Cola's MDCs: Distribution Effectiveness vs Social Responsibility?


 Free consult

Did you know that most consulting firms use cases during interviews? SBC features all nine types of cases used by companies such as McKinsey and Bain during their hiring process: 


1. Entering a new market

These cases will present you with information about potential markets and ask you to choose which new market a business should enter. Your choice should be based on key indicators such as: total size of the market in dollars, number of competitors, minimum efficient scale, and market conditions (shrinking, growing or stagnant).

Patidar Exports Private Limited

CavinKare Private Limited (B): Entry into Soaps and Detergents Market

JustFoodForDogs: The World's First Dog Kitchen


2. Developing a new product

These cases will introduce you to a potential new product and ask you to consider if the company should go ahead with the launch or identify and solve any problems that might occur. When planning for this type of case students should consider: the potential market for the product, profitability of the product (cost to introduce product, expected revenues), competitor reaction (could it be copied, do competing products already exist) and whether the new product fits the company and current product line.

Developing New Spectacles

Energy Gel: A New Product Introduction (A)

Positioning the Tata Nano (A) & (B)


 3. Growth strategies

Cases that focus on growth will ask you to consider how a company should expand. You can break your answer down into four categories: selling more of the current product, selling new products, selling in existing markets, and moving into new markets.

Growth Strategy of a Contract Automobile Manufacturer in Turkey During the 2008–2009 Financial Crisis

Pedigree Growth Strategy (A) & (B)

Cannabusiness in Washington D.C.


 4. Price strategies

Cases that focus on price will ask you to recommend what the price of a new product should be. In these cases, students should bear in mind the fixed cost of producing the product, the cost of competitive products, needs and expectations of customers, and the goals of the client (e.g., increase in revenue or market share).

 Merck: Pricing Gardasil

 Eurotunnel versus the Ferries

 Carolina Lunker Sauce


5. Starting a new business

These cases will give you a scenario about a new company that is about to be launched and ask you to consider if it makes good business sense to enter the market. In your response, be sure to look at the project from all angles: management team, strategic plan, distribution channels, product, customers, and finance.

Disrupting the Retail Tyre Market: Aligning Utyre’s Brand Strategy to Drive Future Growth

Pet Arabia: Middle Eastern Entrepreneurial Venturing for a Man’s Best Friend

The Fruit and Vegetable Snacks Venture


 6. Increasing profitability

These cases will ask you to increase the profitability of a business. Your answer can be structured into two components: increasing revenue and decreasing costs. Then, you can split each of those further—increasing revenue means increasing your price or increasing the number of things you sell; decreasing costs means decreasing fixed costs or decreasing variable costs.

Pelarsen Windows: Humans v. Robots

Bridgestone Behavioral Health Center: Cost-Volume-Profit (CVP) Analysis for Planning and Control


7. Acquiring a company

These cases will present you with information about a potential merger or acquisition of a company. You will be expected to suggest if you recommend the merger or see potential problems with the deal. In planning for these cases you should be considering: financial details, product-line synergies, market reaction, and culture issues between the two companies.

BHP Billiton: Mining Potash

Analysis and Valuation of Weight Multiplier (WM)


8. Turning around a failing company

These cases will present you with a company that is rapidly losing revenue or market share and ask you to formulate a plan to make it profitable once more.  In these cases you will need to gather as much as information as you can about the company to understand why it is failing. Have the costs variable or fixed changed? Why are people no longer buying a product? Is there a decrease in efficiency? When choosing an appropriate action, be creative but have a structured plan as to how you will turn the company around.

Elan Corporation Turnaround

Crisis Response Strategy of an Art Organization

Kolkata Port Trust


9. Response to a competitor’s action

These cases ask you to formulate a response to a competitor’s action e.g, the launch of a new competing product. When creating an answer for these cases you might want to consider what is the competitor’s new product and how does it differ from ours? What has the competitor done differently? Have any other competitors picked up market share? Common response actions to a hostile move by competitor businesses include: acquiring the competitor, merging with a competitor, or using marketing and public relations to increase profile.

A.1. Steak Sauce: Lawry’s Defense

Mobilink—Pricing Under Competition

Disruption in Detroit: Ford, Silicon Valley, and Beyond


Are you ready?

From foundational understanding of current business issues, to real-world study and application, SAGE Business Cases go beyond the classroom, helping you research and prepare for success. Plus, with alumni access you can use our resources long after graduation to prepare for job interviews or build an entrepreneurial business plan. 

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