Summary
Contents
Subject index
`It's easy to be snobbish about media culture; the great merit of Roger Silverstone's book is to make the reader understand just how important that culture is' - Richard Sennett, New York University `A remarkable book which argues for a new paradigm for the study of the media' - Daniel Dayan, Centre National de la Recherche `A persuasive and sophisticated discussion of the role of the media in modern life at the threshold of the twenty-first century' - Ellen Seiter, University of California `A very important book, one that moves media theory and argument on at long last. This is an attempt to get people to think differently about the media - not ju
Rhetoric
Rhetoric
Rhetoric is both practice and critique. To speak well and to some purpose, and to understand and teach how best to do it. Rhetoric, memory and invention. Inextricably intertwined, they once formed the basis of an oral, public culture: enabling expression, enhancing creativity, ennobling thought: to instruct, to ...
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