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In: Why Study the Media?

Chapter : Textual Claims and Analytical Strategies

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Textual Claims and Analytical Strategies
Textual claims and analytical strategies

In this section the focus is on the ways in which the media claim us. At its heart, of course, is a concern with media power, with its effectiveness as well as with its effects. The claims are claims for attention, but also for response. Our mediated world is rapidly overflowing with messages and calls to ...

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