• Summary
  • Contents
  • Subject index

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in ...

When Globalization and Migration meet National and Local Talent Development
When Globalization and Migration meet National and Local Talent Development
Sine Agergaard
Introduction

Despite the ongoing debate on how to define globalisation, most scholars agree that it can be understood as an increasing global connectedness both in geographical and imaginary terms (Palmer, 2013). Sport is a brilliant example of this. Sport is practised and consumed across national and continental borders, and international sport events contribute to the imagination of a global community. This happens although not all nations are represented, and although international sport events are also used to reinforce our sense of belonging to nation-states and local communities. The contribution of sport to imagined and lived forms of global connectedness is ...

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