Previous Chapter Chapter 2: The Expansion of the Sport Goods Industry Next Chapter
Chapter 2: The Expansion of the Sport Goods Industry
The importance of sport in the European countries has increased significantly over the last decade. Sport has become more relevant economically and socially for various reasons. Social aspects include sport participation, sport for health and economic activities directly or indirectly related to sport (Breedveld et al., 2013; Dolles & Söderman, 2011). European sport policy initiatives such as the White Paper on Sport (Commission of the European Communities, 2007) or the Study on the Contribution of Sport to Economic Growth and Employment in the European Union (SportsEconAustria, 2012) show an increasing interest in sport from a political perspective.
This chapter focuses ...