• Summary
  • Contents
  • Subject index

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in ...

Corruption and the Governance of Sport
Corruption and the Governance of Sport
Arnout Geeraert

An alarming number of ethical scandals involving international sport federations (ISFs) have surfaced in recent years, involving different forms of corruption such as bribe taking, vote rigging, racketeering, wire fraud, and money laundering. The litany of corruption-related indictments surrounding Fédération Internationale de Football Association (FIFA) has unquestionably been the most glaring. Recently, two reports issued by the World Anti-Doping Agency (WADA) found extortion, fraud and bribery practices at the highest levels of the International Association of Athletics Federations (IAAF) (WADA Independent Commission, 2015, 2016). Perhaps lesser known is that a number of smaller ISFs, including the International Volleyball Federation (FIVB), the International Weightlifting Federation (IWF), and the ...

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