• Summary
  • Contents
  • Subject index

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in ...

Corporate Social Responsibility in Sport
Corporate Social Responsibility in Sport
Mathieu Djaballah
Introduction

Since the beginning of the last decade, sport organizations’ social and environmental behaviors have been under increasing public attention. According to an investigation conducted by the Guardian in 2014, more than 900 migrant workers had already died building the infrastructure to host the 2022 World Cup in Qatar (Gibson & Pattisson, 2014). In Brazil, anti-World Cup public demonstrations gathered over 1 million people, who protested against the spending of billions of reais of public money on stadiums rather than on social welfare (Winter & Teixeira, 2014). In Europe, the 2014 Olympic Games in Sochi were described as an ecological disaster by residents as well as by various NGOs (Grove, ...

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