In the previous chapter we looked at how, during the latter part of the nineteenth century, the media promoted sport to a wider demographic, and to a large extent invented the modern notion of sports spectatorship. This promotion of and focus on sport certainly helped boost the media by way of newspaper sales and, as communication technology developed, increased radio and television ratings and advertising revenue. In the process it also completely transformed sport and its logics, practices, meanings and socio-cultural functions. Sports such as cricket, soccer, cycling, baseball and American college football simultaneously became spectator-oriented and important sites of national and communal identity (insofar as those identities had an overwhelmingly male inflection), and consequently of greater interest ...
From Sport to Spectacle
From sport to spectacle