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Sport, the Media and Spectatorship
Sport, the media and spectatorship
Introduction

In our previous chapter we suggested that the 1936 Berlin Olympics presaged a development which is by now very familiar to us – the integration (in some areas, incorporation) of sport into the field of the media. This sport-media nexus has been the most significant factor in the transformation, from the second half of the twentieth century onward, of the field of sport and its practices: it has brought about the worldwide popularization of (some) games to new and wider demographics; changed the way players are perceived, treated and paid; redefined how spectators see and experience games, and indeed what we understand by the notion of spectatorship; and exerted a considerable influence over the rules, fixture ...

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