Summary
Contents
Subject index
Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape.
As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.
This book is essential reading for students of media studies and cultural studies.
Social Network Sites
Social Network Sites
What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. (boyd and Ellison 2007)
[S]ocial networking sites don't publicise community, they privatise it. (Andrejevic 2011: 97)
Social media is increasingly infiltrating everyday media practices. As we witness the rise of smartphones that allow users to move ambiently between social media like Facebook and Twitter at all times of the day, how we define social network sites (SNSs) is changing. As a series of cultural practices and artefacts that are both commercial and cultural, SNSs are becoming an integral part of identity, social and political management. But does this pervasiveness of SNS result in ...
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