Markets are conversations (Levine et al. 2000)
Focus on the user and all else will follow (Google).
Once the internet changed the world; now the world is changing the internet. Its mainstreaming is well and truly over, and the forgettable Web 2.0 saga has run its course. Now that society has overruled their freewheeling ethic, the notion of the internet as an exceptional, unregulated sphere evaporates. The moment of decision bears upon us: which side are you on? (Lovink 2012: 1)
As Lovink's quote above suggests, the internet is coming of age. With more than a decade of use in many parts of the world, the internet is embedded in the everyday. But along with its uneven development across the globe ...