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Conclusion
Conclusion
The Three Paradigms of Mass Communication Research

The legacy of media theory provides social theorists with complex perspectives on media practice. The current explosion of new technologies and rapid globalisation of media cultures makes such concerns increasingly relevant. As most of the writers under review accept, the exchange of media impressions now forms a permanent backdrop to the early twenty-first century. Whether we live our lives permanently in the village where we were born or restlessly travelling the globe, media cultures are almost certainly present. They provide the microscopic web that weaves together the patchwork we call globalisation. More modestly, they help to carve out, sustain and occasionally transform transnational, national, regional and local identities. The noisy flux of cultures that technologies of communication help ...

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