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In: Understanding Media Cultures: Social Theory and Mass Communication

Chapter 4: Marshall McLuhan and the Cultural Medium: Space, Time and Implosion in the Global Village

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Marshall McLuhan and the Cultural Medium: Space, Time and Implosion in the Global Village
Marshall McLuhan and the cultural medium: Space, time and implosion in the global village
Technical Media

The modern dissemination of cultural forms has radically restructured the parameters of time and space. From the production of daily newspapers to the electronic transmission of the latest racing results, the technical forms of mass communication are altering the experiential content of everyday life. Technical media are currently capable of relocating symbolic impressions globally and at an ever-quickening rate. The globe is straddled by competing international news agencies that are capable of cueing in local and national information networks. Some of these ‘news events’ are transmitted in so-called real time. This both recontextualises information across the permeable ...

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