- Subject index
An understanding of identity is fundamental to a complete understanding of organizational life.While conventional management textbooks nod to in-groups, cohesion and discrimination, this text offers instead a deeper, more nuanced understanding of why people, groups and organizations behave the way they do. With conceptions of identity perhaps less stable than they have ever been, the authors make complex theoretical issues accessible to the reader through the use of lively examples from popular culture. The authors present an overview of the key issues, as well as an examination of cutting-edge research and topical forces currently re-defining identity, such as globalisation, the fair trade movement and online identities.
This text is a succinct, relevant and exciting overview of the field of identity studies as it relates to business and management and applied social sciences, an is an invaluable resource to undergraduate and postgraduate students of management on any course that has an identity component.
Chapter 7: Virtual Identity
Overview and Introduction
One of the most significant changes in people's working lives over the last 20 years has been the extent to which ICTs (Information and Communication Technologies) mediate our activities. Social networking sites (SNSs) like Facebook and Twitter, email available on our mobile phone devices, and the increasing prevalence of wi-fi Internet in places that previously remained ‘disconnected’ – all promise to alter our working lives in both subtle and obvious ways. For identity scholars, the concept of ‘virtual identity’ is becoming increasingly important.
The notion that we are in an era of ‘information revolution’ has occupied commentators for many years. Just as technological advancements in manufacturing, energy and transport transformed society during the Industrial Revolution, so, some people argue, ICT is ...