• Summary
  • Contents
  • Subject index

An understanding of identity is fundamental to a complete understanding of organizational life.While conventional management textbooks nod to in-groups, cohesion and discrimination, this text offers instead a deeper, more nuanced understanding of why people, groups and organizations behave the way they do. With conceptions of identity perhaps less stable than they have ever been, the authors make complex theoretical issues accessible to the reader through the use of lively examples from popular culture. The authors present an overview of the key issues, as well as an examination of cutting-edge research and topical forces currently re-defining identity, such as globalisation, the fair trade movement and online identities.

This text is a succinct, relevant and exciting overview of the field of identity studies as it relates to business and management and applied social sciences, an is an invaluable resource to undergraduate and postgraduate students of management on any course that has an identity component.

Organizational Identity
Organizational identity
Introduction

‘Who do you work for?’ Your response to this question – whether it produces a positive reaction or a glazed response – enables you, as well as other people, to define or affirm a sense of identity. In this chapter, we examine ‘organizational identity’. This refers to the idea that it is not only what we do (see Chapter 4) but also the organization that we work for which contributes to forming our identity. For example, people who work for companies with a ‘good’ reputation and ‘strong’ brand, such as Apple, might feel very differently to people who work for a small components factory in China that manufactures Apple products. The former could be proud to be called an ‘Apple employee’, whereas ...

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