Summary
Contents
Subject index
The rising power of emerging economies is analyzed in this volume which focuses on Brazil, Russia, India and China in order to understand market opportunites and issues relevant to doing business in these countries. After defining an emerging market, the author examines the operative environment of such economies and identifies some common problems. He describes key elements of a successful and profitable business model for emerging economies and looks at important issues involved, including: cultural gaps and extensive dependence on expatriates; characteristics of the workforce; external factors influencing business; red tape and corruption; corporate social responsibility; and sustainability of economic development.
Working Environment
Working Environment
The strong take from the weak, but the smart take from the strong —Anonymous
Internal Resources
Informed decision-making comes from a long tradition of guessing and then blaming others for inadequate results
Expatriates
Once the decision of entering an E.M. is made, the investor will need to start implementing the strategies retained in the business plan and make the first steps in actually building the business model to operate.
In order to do so he will have to thoroughly analyse the practical aspects of the working environment, so as to make the right choices that will eventually determine the success of his venture. He will therefore appoint a managerial resource who will be in charge of structuring the new organization and running it as per ...
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