Fame used to be a by-product. [Now] it's like ‘What do you want to be when you grow up?’ ‘Famous.’ ‘What for?’ ‘It doesn't matter.’
(Pop diva Kylie Minogue, talking with BBC Radio 1's Jo Whiley, 12 November 2002)
How might one make the production of celebrity a little more predictable? The most recent answer is to attempt to generate celebrity from scratch. While celebrities themselves are increasingly exploring ways of controlling their own representations (Whannel, 2002: 184), some sections of the media production industries have found new and effective strategies for controlling the images they produce.
This is not a new idea of course. Historically, the first instincts of the media and entertainment industries have been towards vertical integration – taking control of ...