Summary
Contents
Subject index
Consumer Behaviour
Consumer Behaviour
Vacations from the Heart: Traveller Philanthropy
In all regions of the world, a new source of international development aid called ‘traveller philanthropy’ is evolving. Civic-minded travellers and travel businesses are giving time, talent and financial resources to further the well-being of the places they visit. Traveller philanthropy is described as ‘the process of visitors choosing to give money (or other help) to assist the conservation or management of places they visit’. The phenomenon is expected to grow exponentially, benefiting from trends in giving, travel and globalization.
Philanthropic initiatives have a number of benefits. Destinations obviously benefit from increased funds for conservation; lack of money to sustain tourism destinations is a growing problem worldwide. Travellers themselves also benefit. Travel provides the rare opportunity to witness ...
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