Summary
Contents
Subject index
Contemporary Issues in Tourism and Hospitality Marketing
Contemporary Issues in Tourism and Hospitality Marketing
Second Life and the Virtual Hotel
It is October 2006, and performer Ben Folds is promoting his new album by playing at the opening party for Aloft, a new Starwood hotel. People wander in, sit down and discuss the music. Everything seems normal, but the whole scene exists only on the internet. The audience is made up of virtual representations of real people. The real people are sitting at their computer screens around the world, living their lives through avatars, the characters that appear on the screen. Ben Folds is real but he is selling his music in a virtual world, his music company believing that releasing his album to this ‘virtual listening ...
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