Summary
Contents
Subject index
Thinking Design looks at ‘design’ in its broadest sense and shows how design originates in ‘human need’ which is not only physical but also psychological, socio-cultural, ecological and spiritual. The book calls for broad-based, socially integrated designs with a large global vision that offer creative solutions to a variety of subjects rather than providing multiplicity of objects. Exploring the course taken by design during the time of Gandhi and in the following era, the author advocates the need for service - or process-oriented designs in contrast to product-oriented designs.
The book explores the history of traditional design and its evolution. On one hand it takes the reader through the cultural-roots of design, and, on the other, it explores new technologies and their applications in design.
A remarkable feature of the book is the way its narrative is enlivened with case studies detailing design inventions, interspersed with tales of Mullah Nasiruddin that provide a tongue-in-cheek take on aspects of design.
This book will be an insightful reference for design professionals, academics and students in institutes conducting research on design and for those in the industrial/technical design departments of Engineering colleges.
Design: Nature and Power
Eating His Money
Mulla Nasrudin, as everyone knows, comes from a country where fruit is fruit, and meat is meat, and curry is never eaten. One day he was plodding along a dusty Indian road, having newly descended from the high mountains of Kafiristan, when a great thirst overtook him. ‘Soon’, he said to himself ‘I must come across somewhere that good fruit is to be had!’
No sooner were the words formed in his brain than he rounded a corner and saw sitting in the shade of a tree a benevolent-looking man, with a basket in front of him.
Piled high in the basket were huge, shiny red fruits.
‘This is what I need,’ said Nasrudin. Taking two tiny coppers ...
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