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Chapter 2: What Is Media Literacy?
In Chapter 1 we defined what we mean by media, so it might seem that all we have to do now is add a definition of literacy and the meaning of the phrase media literacy would be clear. But over the years, media literacy has been used in multiple ways and has come to mean very different things to different people. It's like the many variations on simple yeast breads: even when the basic ingredients are the same, different bakers can produce vastly different breads.
Over several decades, continents, and academic disciplines, a definition has emerged that characterizes media literacy as a set of capabilities applied to media messages and experiences.1 A frequently ...