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Chapter 1: What Do We Mean by Media?
Those of us who live in developed nations are surrounded by media. From the moment we wake up until we go to sleep, media are part of our environment. They are so integrated into our lives that most people—even media-literate people—don't pay conscious attention to the majority of media messages that they encounter. Since people can't think critically about things they don't notice, a natural first step in media literacy education is to increase students’ awareness of the role media play in their lives. CP3.6
To explore this point, we need to be clear about what we mean by media. That term can have different meanings depending on the context (for example, in art it ...