- Subject index
The last decade has witnessed a clear and steady rise of interest in consumer culture. Many commentators now argue that consumption rather than production is the axis of personal identity and meaningful social action - a standpoint that reverses the traditional view that consumption is an incidental, trivial feature in contemporary culture. This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. The book uses an interdisciplinary resource base and comparative data to build-up a convincing analysis of the meaning of shopping
Chapter 6: Shopping in the East Centre Mall
Shopping in the East Centre Mall
In seventeenth-century London there used to be a popular game in which a ball of boxwood was struck with a mallet in an attempt to drive it through a raised iron ring at the end of a playing alley. Both the game and the playing alley were called pall-mall, or simply mall. Thus, the etymological root of the main arena for the contemporary culture of consumption is found in a field of play, and, as we will argue, the spirit inherent in this root is being revitalized in the nature of the shopping mall.
The official opening of the extended East Centre Mall (Kauppakeskus Itäkeskus) in 1992 coincided with the deepest recession in ...