- Subject index
The last decade has witnessed a clear and steady rise of interest in consumer culture. Many commentators now argue that consumption rather than production is the axis of personal identity and meaningful social action - a standpoint that reverses the traditional view that consumption is an incidental, trivial feature in contemporary culture. This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. The book uses an interdisciplinary resource base and comparative data to build-up a convincing analysis of the meaning of shopping
Chapter 5: The Making of a Swedish Department Store Culture
The Making of a Swedish Department Store Culture
Prelude: A Lunch Break at EPA
Kerstin looked at the green neon sign in the distance. She quickened her step so that she would have time to pop into EPA before her lunch break came to an end. She might meet Eva or Siv in there, so that they could have a quick cup of coffee in the bar. In the foyer she was immediately overwhelmed by the characteristic department store smell: soap, after-shave, and sweet lily-of-the-valley perfume. A little further into the store she noticed the smell of newly manufactured plastic, recently unpacked leather goods, cold steel, and impregnated nylon shirts. Hovering over it all was a vague hint of ...