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Chapter 6: The New Consumer Society and its Critics
We consume advertising when we eat and drink, we nourish ourselves with them. We must denounce things in order to allow people to enjoy them. Things that are not what they pretend to be are institutions – objective non-spirit [objektiver Ungeist). Also the concept of Charaktermaske has melted into air: behind masks there are no faces any longer.
The consumer society has been one of the three most important topics in discourses of justification in modern capitalism, both in mundane consciousness and in the consciousness of the pulpits. The other two, to be discussed in the next two chapters, have been the welfare state and life-regulation policy. ...