Summary
Contents
Subject index
Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.
How Do Attitudes Influence Behavior?
How Do Attitudes Influence Behavior?
Questions to Ponder
- How do attitudes predict deliberative behavior?
- How do attitudes predict spontaneous behavior?
- What are habits and how do they influence behavior?
- Do we need attitudes if we have habits?
Preview
In the previous chapter, we explored the issue of when attitudes predict behavior. In addition to addressing when attitudes predict behavior, social psychologists have developed a number of models to explain how attitudes predict behavior. In this chapter, we introduce what we perceive to be the most prominent models of attitude-behavior relations: Fishbein and Azjen's (1975) Theory of Reasoned Action (as well as its extension, the Theory of Planned Behavior), Fazio's (1990) MODE Model, and Eagly and Chaiken's (1993, 1998) Composite Model. For each model, we will describe the ...
- Loading...