Summary
Contents
Subject index
Providing a complete up-to-date overview of the changing nature of contemporary party politics in Britain, this book draws on models of comparative politics and the latest empirical analysis to explain the capacity of British parties to adapt to a changing political environment. A number of broad themes include: the nature and extent of party competition; the internal life and organizational development of parties; the variety of evolving party systems in the United Kingdom; and the links between parties and the wider political system. The current weaknesses of party performance are addressed, and the scope of reform explained and examined. Contrary to claims of 'decline', however, the book demonstrates that party politic
How Parties Compete 3: Imagery, Media and Political Marketing
How Parties Compete 3: Imagery, Media and Political Marketing
- General Party Images: The Importance of Establishing Credibility 141
- Probity and Veracity: Can Parties be Trusted? 141
- Economic Competence, Voting and Party Competition 142
- Reputations for Party Cohesion 146
- Leadership Reputations and Implications for Party Images 147
- The Role and Impact of the Media 149
- Party Competition and the Emergence of Political Marketing 154
- Labour 156
- The Conservatives 158
- The Liberal Democrats 159
- Conclusion 160
- Notes 164
At the outset of Chapter 3, it was suggested that the products which the main political parties in Britain seek to market consist essentially of blends of policies, leaders and ‘corporate images’. Now that we have examined in some detail the role played by changing policy programmes, it is time to turn to ...
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