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The “New” Means of Consumption: A Postmodern Analysis
The “new” means of consumption: A postmodern analysis

In previous works, as well as throughout much of this book, I have analysed the rise of fast-food restaurants and credit cards largely from a modern point of view. For example, I have associated both with a characteristic -rationality - that most analysts see at the heart of modern society. I have consistently drawn on the work of such modern social theorists as Max Weber, Georg Simmel and C. Wright Mills. Furthermore, I have used a modern epistemology to describe both fast-food restaurants and credit cards in terms of grand narratives - especially McDonaldization, but also globalization and Americanization. While I think that these and related phenomena are usefully analysed from ...

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